The Alphabetical Entrepreneur grew out of Greg’s work with entrepreneurs and his frequent speaking on the topic of entrepreneurship. Over time, he realized that too much emphasis was being placed on the product in business start-ups, and not enough on the person doing the starting. It seemed to Greg that the hinge for success turns on the business owner. Some entrepreneurs could never turn even a great product into a profitable business, while others could turn an average idea into a successful enterprise.
Successful start-ups require something deeper than skills, which can be learned. Survival, much less success, requires the business owner to have certain personality or even character traits. The book is an “alphabet book,” a collection of twenty-six short essays and illustrations, listing these qualities: Adaptable, Brave, Clever, Decisive, etc.
“Peter Drucker, Michael Gerber, and now Greg Smith. If you are starting a business, these are three authors you should be reading.”
— Kevin Foster, Founder and President, Capital for Compassion
The Entrepreneurial Challenge
Entrepreneurs are a special breed. Could you be one of them? Many dream of owning their own business and being their own boss. There’s nothing stopping you from doing it except for you—but you’re a big hurdle. Whether it happens, much less whether it succeeds, largely depends on you. Starting a successful business is not just a function of wanting it badly enough. The key ingredients for entrepreneurial success are particular character traits.
Greg Smith speaks on the these personality or character traits in ways that challenge and compel audiences to consider the entrepreneurial path. Invite him to speak to your group about the entrepreneurial worldview and developing the courage and character to live it out.
“Greg Smith’s latest book, The Alphabetical Entrepreneur, is a bracingly honest look at what it takes and what it is like to be an entrepreneur and small business owner. He identifies twenty-six characteristics of the entrepreneur, cleverly shaped around the alphabet, which also serve as a litmus test to see if your dream of heading out on your own to start your own business is likely to be everything you want it to be. Greg’s wealth of experience provides ample examples across many industries and personality types. As a twenty-year veteran of the craft beer and spirits industry and a business owner, I recommend that hungry daydreamers and aspiring entrepreneurs check out what Greg has to say. His outlook and advice is not all peaches and cream, but then again, neither is the entrepreneurial life.”
— Fred Bueltmann, AKA “The Beervangelist,” VP of Brand and Lifestyle, Owner, New Holland Brewing Company
“Over the years I have had the privilege of meeting hundreds of entrepreneurs with great ideas. However, great ideas only get you so far. It takes a certain type of person to take that idea and grow it into a successful company. A person with a particular set of character traits that are part of his or her DNA. In his book, The Alphabetical Entrepreneur, Greg Smith demonstrates these characteristics in an interesting and entertaining way. I would highly recommend this book to any aspiring entrepreneur.”
— Amanda Chocko, Community Relations, Start Garden
“Greg Smith offers a novel approach to understanding the characteristics of a successful entrepreneur. Written as true entrepreneurs prefer their reading—straightforward and to the point—Greg helps those with the entrepreneurial gleam in their eye to understand if this adventure is really for them. He challenges the reader to begin an honest assessment of their motives and true potential for becoming a successful business owner.”
— Dr. Frank Novakowski, Ph.D., Associate Dean, College of Business, Davenport University
“How has God wired you? If you think you’re wired to be an entrepreneur, think again. If you haven’t even considered being an entrepreneur, think about it. Experience will help you understand—your own and the experiences of others. Greg Smith makes the latter extremely and easily accessible in The Alphabetical Entrepreneur.”
— Steve VanderVeen, Director, Center for Faithful Leadership, Hope College School of Business