Diverse Global positioned itself for success with a new brand strategy.
Diverse Global’s all-star team brought years of experience to the packaging industry, but the company in its present from was new and mostly unknown. They came to Black Lake to help them develop a brand and leverage it across all the platforms that would be necessary to get the word out and start doing more business. We accepted the challenge and held an all-day mind mapping session with key leaders to discover what DG is all about.
DG is unique in giving clients direct access to knowledgeable, experienced decision makers within the firm, ensuring prompt and effective customer service.
DG is all about creating high-quality, beautiful, customized products to fit their clients’ needs. They never sell out of a catalogue.
DG is starting to offer new product lines, including sewn bag dunnage, that need to be emphasized.
DG needs to speak to packaging engineers, who want to be reassured, and to purchasing managers, who care more about data.
The insights we gathered from our mind mapping session enabled us to craft messaging that conveyed DG’s authentic identity. Together with visual standards that complemented the verbal message, we delivered a complete brand package to the company’s leaders. Once that was done, we build a full suite of print and digital assets based on DG’s sales and marketing strategy and needs.
- Logo and color palette
- Brand strategy
- DG’s first website
- LinkedIn page
- Digital presentation
- Sell sheets
- Identity collateral
Black Lake helped DG devise a coherent strategy for using their brand and marketing assets to approach prospects and convert them into clients. We also delivered a detailed plan for how to launch the new brand and utilize the assets in sales and trade show settings. Black Lake helped DG set brand goals and formulate a strategy for building momentum, ensuring that they can capitalize on their brand and attain success in the years to come.