(The components of this series are available as individual keynotes, or may be combined for a customized workshop. Call Greg to discuss the audience and goals for your event)
Message Crafting Series
Everyone has ideas for creative projects: create a brand, build a persuasive presentation, write a book, or come up with a memorable marketing campaign. A few of them actually produce something. A very few create something that makes an impact on their audience or market. In the Creative Coaching Series, Greg shares what it takes to create something great.
“Find the Big Idea, Unpack It, and Make It Sticky”
Many creative projects stall because of too many small ideas. Great brands, products, and organizations have a single big idea that defines and drives them. Greg explains how to find the Big Idea buried in your project, and how to “unpack” that idea to take out all the useful implications. Finally, Greg teaches the audience how to make the idea “sticky,” so that customers will remember and carry it to others.
“How Not to Write Like a Businessperson”
Most business writing is dull, and fails to make the impact it hopes for. Greg explains why most business people write the way they do, and offers practical tips for how to craft communication that connects.
“Words and Pictures: Build Presentations That Tell Stories”
Storytelling isn’t limited to the verbal, stories can be told visually, as well. Create business presentations that impact and move audiences with powerful combinations of words and pictures. Greg explains how to design presentations that tell stories that no one will forget.
“How To Tell a Story Without Boring Everyone To Death”
Everyone has to tell stories: in interviews, sales presentations, marketing campaigns, leadership meetings. Too often, the stories are dull and counterproductive. Greg explains what makes a good story, and how to tell it well. He offers practical tips for making your storytelling on point and memorable.