Greg is available to speak on a wide variety of topics. Check out the Creative Coaching Series, or the Creative Leadership Series. Contact Greg to discuss your audience and your goals for your event.
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Tell Your Story Series(The components of this series are available as individual keynotes, or may be combined for a customized workshop. Call Greg to discuss the audience and goals for your event) Stories are powerful things. They are our most powerful art form, and they are the primary means by which we understand and explain our world. Greg Smith teaches from his soon-to-be-released book about how and why stories work, and how to harness the power of narrative structure to build brands, advance our career, sell an idea, or shape an organization. |
“Build Your Brand by Telling Your Story.”
Great brands don’t simply list features and benefits, they tell stories. Your brand is the sum total of the marketplace’s impressions of you, and consumers frame those impressions into stories. They frame a narrative about themselves, the consumer, and the market, and draw the consumer into that narrative. These stories are short, sometimes only a few words or a picture, but they are all the more powerful for how rapidly the consumer grasps them. Greg helps you harness the power of narrative structure to tell a story about your brand.
“Advance Your Career by Telling Your Story.”
Employers, clients and contacts don’t remember all the details about your resume—they see you as a story. They frame a narrative about you and your career (sometimes subconsciously), or pick up on the narratives being told about you. The data is woven, and often buried under, your story. Greg will show you how to be proactive, shaping your professional narrative so that it advances your career.
“Sell Your Idea by Telling Your Story.”
Sometimes, good ideas don’t catch on. Not because they aren’t good ideas, but because the people who need to catch them don’t “get it.” Far too often, good ideas die on the vine because they are unpacked and explained in a logical, rather than a creative, approach. A great idea creates a story, and when that story intersects the stories of others they care about it. Greg explains how to tell a persuasive story about your idea, so that your listeners “get it” and “buy it.”
“Shape Your Organization by Telling Your Story”
The culture of an organization—be it a company, a church, or a country—is shaped by the stories it tells and believes about itself. To bring change, leaders need to tell a better story about where the group came from and where it is going. Greg teaches audiences how to harness the power of narrative structure to create and lead change.