Think. Create. Communicate.
Greg Smith helps people and organizations to think more clearly about what they do, create sharper ideas, and communicate more clearly and compellingly.
Greg’s team at Black Lake Studio further provides extensive research, strategic communications, brand development, and design services.
“Greg’s unique abilities start with his heart. He creates, leads, and motivates from his heart. He is a gifted communicator and passionate leader. He put together and crafted a vision of possibilities for our business, then helped accomplish that vision. Greg truly cares and is able to help you succeed in your business. I highly recommend Greg and am grateful for his friendship and leadership.”
— Larry Brandsen, Portfolio Manager, The Sharpe Collection
Greg is a prolific writer and experienced leader on a wide variety of subjects. In an integrated and knowledge-based economy, he brings a multidisciplinary approach to sales and marketing, leadership and entrepreneurship, and brand development.
Ten years ago, Greg founded Black Lake Studio, a strategic communications firm. Prior to that, he attended the University of Colorado in Boulder, Calvin College, and UCLA. In his career he has worked in the nonprofit sector, technology, architecture, and publishing. Greg and his family live in Holland, Michigan.